When your champion leaves
Your champion left.
The new decision-maker never heard your story.
The person who chose you moved on — and their replacement inherited a tool they didn't pick, didn't implement, and won't defend. No handoff doc carries the story of why the bet was worth making.
A book does: what was built, why, and who believed in it. It lands on the new person's desk and does the onboarding your champion can't anymore — and its QR tells you the moment it's scanned.
The work outlived the handshake
The relationship didn't fail. It lost its memory. A book restores the institutional memory a transition erases.
It reaches the person who never met you
The new stakeholder has no stake in defending you yet. A story where their account is the hero gives them one.
It works before they've drifted — or after
Send it the week you hear the champion is leaving, or as a win-back if the account already lapsed. Either way, the story stays.
The champion left. Make sure the story didn't leave with them.